Our Story

We’ve come a long way over the past three decades. From our early beginnings hosting cricket tours in the Caribbean, the business grew and started creating packages to Rugby World Cups, horse racing events and the US Masters and Ryder Cup golf tournaments.

Today, we offer all this and so much more. Any sport, any event, any destination; from glamorous Formula One weekends and Grand Slam tennis tournaments to ringside boxing and personalised twin-centre itineraries combining these iconic sporting events with luxury hotel stays, Spectate will make it happen.

1989

ITC Sports Travel

Founded in 1989 to fill a gap in the market for luxury sporting holidays, ITC Sports launched with chartered Concorde flights to the Caribbean to watch the cricket. From there, the business grew to offer luxury holidays around the world to a range of events - including Rugby World Cups, British & Irish Lions Tours, Formula 1 race weekends, golf championships and more.

1998 - West Indies v England

Hosted by Paul Allott & Michael Atherton

2008

Horse Racing Abroad

Joining the ITC Travel Group family in 2008, Horse Racing Abroad was founded to provide the ultimate racing holidays for discerning travellers. Visiting the most prestigious and celebrated race meets around the world, HRA guests enjoyed countless historic racing moments over the years, accompanied by an expert team of specialists.

South Africa v British & Irish Lions - 2009

Hosted by Fran Cotton, Scott Hastings & Derek Quinnell

2016

Spectate Sports Travel

Launched in 2016 with the concept of providing a range of affordable sporting holidays, tours and packages, Spectate introduced the ITC Sports Travel family to a range of new sports, including the NFL and the Isle of Man TT.

2016 - India v England

Hosted by Mike Atherton & John Lever MBE

2019

Spectate

Amalgamating aspects of each of these three brands, the new Spectate identity was launched in 2019. Our global portfolio offers the ultimate luxury sporting experience at the world’s top events, each Spectate holiday is bespoke, tailor-made and completely personalised. With access to parent company Inspiring Travel Company’s luxury hotel portfolio, each and every Spectate sporting getaway is unforgettable.

South Africa v England - 2019

Hosted by Jonathan Trott, John Lever MBE & Derek Randall

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